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Head Of Segment Marketing – SaaS

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We’re looking for a marketing professional who can develop and scale our unique positioning across multiple segments and buyer personas. In this role, you will be responsible for designing our demand generation strategy and for delivering content, thought leadership material and other assets to scale our marketing programs across different geos, industry verticals and market segments. You will create and localize marketing content and assets including thought leadership content, blogs, whitepapers, pitch decks, sales collateral, case studies, internal training documents and battlecards and more.

Our ideal candidate is a passionate B2B marketer with prior experience at enterprise software companies. Ability to work with cross-functional teams including product marketing, field marketing, sales.

Job Location

Chennai

Experience

7-15 years prior experience in marketing, 4+ years at an enterprise software company.

About you

  • Ability to hire, manage, mentor and inspire a team of marketing professionals
  • Prior experience in creating and promoting marketing content like thought leadership, blogs, whitepapers, webinars, etc.
  • Ability to strategize and create content and messaging relevant to the target audience
  • Strong grasp of funnel-focused marketing activities to create demand and retain customers

Responsibilities

  • Define the local marketing strategy with sales leadership and central marketing team. Hire and lead a team of 5-10 segment marketing professionals
  • Understand our buyer personas and their goals and challenges to create a marketing strategy to drive global demand for our products
  • Develop our GTM strategy for multiple segments, geographies and industry Verticals
  • Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers
  • Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals.
  • Support field marketing and sales teams with messaging, content and collateral to differentiate our products and convert prospects into customers
  • Help our sales team differentiate our product offerings with messaging, battlecards, training material and case studies.
  • Build and maintain a library of collateral that is easy to access and consume for our global sales and marketing teams.

Write to deepa.m@careerxperts.com to get started!

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