Senior Marketing Manager – Demand Generation

Are you creative and forward thinking? Good! Do you have prior experience in Demand generation / Digital marketing with inbound marketing strategies? Great! Our client’s marketing team is filled with collaborative folk fueled with insatiable drive for results. Sound like you? If it does, we should talk.

Experience

5+ Years of Marketing Experience in B2B SaaS Environment with Measurable Results.

Qualification

  • Highly proficient with both marketing automation and CRM – Pardot & Salesforce.
  • Project management skills to track marketing activities, timelines, and priorities.
  • Self-starter that operates well in a fast-paced, start-up environment.
  • Detail oriented with excellent written, verbal and organization skills.

Responsibilities

You will be responsible for driving lead generation to build pipeline and acquire new customers. The marketing manager will be instrumental in achieving revenue-generated results through integrated marketing campaign development and execution. This is an outstanding opportunity to join a high-performance, leading e-commerce product discovery platform, and have an immediate impact on the success of the company.

More specifically you will:

  • Develop creative integrated marketing programs optimized for specific personas and industries to generate top-of-funnel leads.
  • Manage demand gen campaigns end-to-end including creative, content curation, digital ad placement, and social leveraging all available channels – website, landing pages, content syndication, SEO, SEM, blog, email, nurture, webinars, events, etc.
  • Track metrics to measure lead gen activities and conversions to sales to optimize marketing effectiveness and investments.
  • Work across cross-functional teams including sales, channel and technology partners to build and measure pipeline.
  • Report and work directly with the VP of Marketing stationed in the USA to develop a strategy, manage a healthy annual budget, and crush your goals.

If this sounds like something you want to be doing, write to deepa.m@careerxperts.com

Job Location

Bengaluru

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